What we do

< 1 2 3 4 5 6 7 >

Brellus initially formed with the intention of selling wireless
solutions. In early discussions with the company founder, we were
told of the concept of wireless signals creating ‘umbrellas’ of
coverage; thus the name ‘Brellus’. This logo builds upon that
simple concept. It takes a modern, geometric typeface like Futura,
and adds a dynamic quality by utilizing its oblique form. The
double ‘L’s are extended slightly and then cut in a curve to imply
the white section of the umbrella overhead. The subtle effect is
powerful, and taken as a whole, the Brellus trademark is positive,
clear and high-tech all at once. It speaks of the human element in
technology, and that’s just what they were after.

< 1 2 3 4 5 6 7 >

The Identity of the MLS brand was in need of an update.
They had been using one for a long time, but the voice of the old
one had fallen out of step with what the firm had become over the
years. When we began to develop a new website, it was a perfect
time to make some changes.

The company had used a bold red in the original identity, and a
sans serif Ariel typeface in support of the “plain modern” design
philosophy. For the new identity, we decided to move to a light
form of the Helvetica Neue typeface, which while still plain
modern, conveys a more positive nature than the comparatively
lifeless Arial. We chose to continue to use the red, which
communicates the company’s bold, uncompromising dedication to
their ideals, yet we moved to a slightly deeper shade. This new red
reflects a more seasoned, confidence and maturity, as the
company has moves to higher levels of fame and acclaim. On the
website, however we restricted the use of the red in order to avoid
having it compete visually with the images of the work.

The new business card design moved from a vertical to a
horizontal format, and the solid red on the front of the card is a
minimalist splash of visual impact, broken only by the firm’s name
in the light, white type. (This was the same in the original cards -
in a different red, a different type and a vertical arrangement) In
the arrangement of typographic information on the back of the
card, we employed the ‘pinwheel’ structure which is so often
evident in the arrangement of formal elements within the
company’s architectural designs.

The new identity, like the firm itself is clearer, more confident
and closer to its plain modern ideal.

< 1 2 3 4 5 6 7 >

QDS wanted an identity which broke the cool, inhuman voice
of internet technology. They wanted to communicate their
interest in the needs of real people and their understanding
in human needs. Our resulting design used colour, serif type,
and the ‘person icon’ to create individual the identity.

< 1 2 3 4 5 6 7 >

The identity for Tanya Reynolds Photography walks a line between
contemporary and traditional. This is often the role of a
photographer who, through capturing the present moment is
constantly recording tomorrow’s history. We created a logo from
“T” shape using the artist’s initials in unique, playful letterforms,
and supported it with a bold field of purple. This sits above a
typographic arrangement done in Copperpate, which is a typeface
designed in 1914 - yet widely used today to communicate stability
and professionalism.