Branding & Identity Development
Logos, brand guidelines, colour codes, font styles, business / product names, signage, + more
The creation of a well-designed and effective identity should be the first consideration behind the public face of any organization or company.
Violet can assist you in making decisions on how to best approach your communication / brand strategy. We can help you right from the beginning by collaborating on a name for your business, organization or initiative, and then to build on that foundation to develop a brand, business cards and letterhead, a website and advertising. If you have an existing brand, Violet can help you to create new elements to strengthen or alter your organization’s identity and expand your presence in your market or community.
Pictured above is the original logo design, which we created for Cabot Links, located in Cape Breton, Nova Scotia.
Website & Interface Design & Development
Graphic user interface, usability, Content Management, SEO, eCommerce, mobile, + more
It is important to maintain a current, polished web presence. In this rapidly changing arena, there’s increasing pressure for people, businesses and organizations to maintain a strong and professional presence online. Violet can bring your message to life on the web, taking you from concept and wireframes through interface design and technical development.
So how do you make the most of it, and what’s the right amount of investment for you specifically? Internet and computer technology is still essentially in its infancy, so there’s a lot of room for better design, and there’s no single solution that works for everyone.
We believe that great web and interactive design begins with simple questions, asked of real people. What do you need? What do your clients need? The rules of business still apply in the internet age. You know your business, and you know your clients. That means you have the keys to building great communication through the internet. All you need is someone to help you translate your message to the web.
Our years of experience designing for internet and information technologies allows us to easily adapt to your specific situation and get right to work on your requirements.
Graphic Communication
For Digital & Print
Graphs, charts, presentations, annual reports, illustrations, ads, brochures, packaging, + more
Businesses and organizations have particular communication needs. The quality of this communication will determine the overall success of the organization.
A focus on the design of internal communications can be a cost-effective way to improve the quality of the organization or business as a whole. Presentations such as PowerPoint are a common tool for internal communication, using graphs, charts and other forms of visualization. We can work with you to design great information graphics. Other strategies involve the use of email and intranet. Violet Design can help you to create powerful communication strategies and products to make the most of the tools you already have at your disposal.
Externally, there is the constant need to communicate with clients, potential customers or investors, stakeholders, other business and organizations. Advertising is one way of doing this, and Websites and social media are other important channels to consider. But what about your documents? Are you succeeding with your RFP’s, applications, submissions, newsletters and communication campaigns? These are often “low-hanging fruit” where significant improvements can be made to great advantage. Violet Design can assist you in making the most of these communication opportunities, through the creation of custom products for one-time use or the design of templates for continued application.
